If you’re looking to share new and noteworthy happenings and events with the media, strategic media relations may be the avenue to pursue.
The process may start with drafting a press release and an email pitch to the media. A press release is a document that follows a specific format and includes information such as who, what, where, when and why to generate interest and potential interviews with media . For instance, if your company is merging with another company, you may wa nt to share that news with relevant stakeholders and media outlets to make a splash and inform the c larger ommunity about the merger.
Press releases can also be leveraged on your website in the News section, on social media and in email marketing campai gns to reach a wider audience.
Yates Communications researches, drafts and distributes press releases for businesses of all types and sizes . Yates can handle distribution to industry associations, industry publications, media, national news wires and more . And if you would like someone to serve as the media contact, Yates is here to field inquiries and interview requests and conduct follow – ups as well . Plus, as a journalist herself, Yates knows how to grab the media’s attention in a powerful way.
Fees are determined on a case – by – case basis.
If you need assistance with drafting a press release and ensuring it reaches the right individuals, email Yates Communications at firstname.lastname@example.org.