Strategic Media Relations

If you’re looking to share new and noteworthy happenings and events with the media, strategic media relations may be the avenue to pursue.

The process may start with drafting a press release and an email pitch to the media. A press release is a document that follows a specific format and includes information such as who, what, where, when and why to generate interest and potential interviews with media. For instance, if your company is merging with another company, you may want to share that news with relevant stakeholders and media outlets to make a splash and inform the larger community about the merger.

Press releases  can also be leveraged on your website in the News section, on social media and in email marketing campaigns to reach a wider audience.

Yates Communications researches, drafts and distributes press releases for businesses of all types and sizes. Yates can handle distribution to industry associations, industry publications, media, national news wires and more. And if you would like someone to serve as the media contact, Yates is here to field inquiries and interview requests and conduct follow-ups as well. Plus, as a journalist herself, Yates knows how to grab the media’s attention in a powerful way.

Fees are determined on a case-by-case basis.

If you need assistance with drafting a press release and ensuring it reaches the right individuals, email Yates Communications at