Strategic Communications
Strategic Communications
Effective communications start with strategy—not tactics.
Yates Communications helps organizations develop communications strategies that support business objectives, strengthen reputations and reach the audiences that matter most.
Christin Yates works with companies, agencies and executive teams to understand their goals, identify opportunities and challenges, clarify key messages and build communications strategies designed to create meaningful results.
Strategy Built Around Business Objectives
Every organization has different communications needs. Yates Communications develops tailored strategies for pivotal moments including business growth, major announcements, leadership transitions, brand positioning, reputational challenges and new initiatives.
Services include:
- Communications strategy and planning
- Messaging and positioning
- Audience identification
- Campaign development
- Media strategy
- Executive positioning
- Thought leadership strategy
- Issues and reputation planning
Strategy Through Execution
Yates Communications can provide senior-level counsel while also executing the work—from messaging and media relations to executive communications and strategic content.
With nearly 20 years of experience in public relations and journalism, Christin brings a practical, business-focused approach to every engagement.
Looking for a more strategic approach to communications? Contact Yates Communications to start a conversation.
